What you need to know about social media marketing

Social Media is something exceptional that could bring about an absolute change in your business, company or organization.

Most of the time, marketers, business people and the companies they work for, have limited resources. Social media is a tool that could be employed to ensure that the resources you do have counts.

It should interest you to know that social media is not something you keep driving down the to-do list, but rather as an excellent opportunity to build a society of supporters around your business.

It’s crystal clear that social media has grown dramatically over the last few years and that with over 800 million active users, the number of Facebook users is easily more than twice the size of the entire population of some of the most populous countries.

There are a lot of data floating about out there and its time to tap into that well of information. However, you cant go into it blindly. Before starting on your social media journey, there are some pertinent things you need to know about it.

Below are the basic facts you need to know about Social media marketing:



A saying goes thus; If you fail to plan, you plan to fail. So many businesses make the mistake of blindly jumping into social media marketing without a strategy or plan. Before you create an account on any social media platform, the first thing to do is develop a social media strategy (a Facebook, Twitter, LinkedIn, etc.). This plan should outline your goals, objectives, audiences, tone and voice, posting schedule, types of content you’ll post, and success metrics.

You need to understand why you are on the social media. Start establishing a plan and place it in writing that you and your team can refer to when you want it.

Your social media strategy should consist of plans for each social media platform where you will be active. If you are just starting, limit your number of active social networking sites to three or less than three. For most businesses, especially small businesses, trying to tackle up to five different social media accounts often results in doing a dull job with little or no results.


If you choose to use social media for your business, carefully consider the amount and quality of information you want to share online. Remember it will probably stay there for a long time, so you need to make sure it is an accurate and reliable message that is valuable to your target audience.

It has to be relevant and quality otherwise people will not read it, content is crucial. Not any content but a unique content that gives that information about your business.


Excellent content should be thoughtful, engaging, provide value and viewpoint to your clients, and somehow be uniquely illustrative for you. It’s imperative that you identify your purpose for getting involved in social media.

You need to achieve what you are working on. Do you want to build brand awareness, engage with your customers or identify new sales opportunities?

Remember to be realistic about what you believe you will be able to achieve in the marketing world.


Whenever you write a comprehensive blog post, e-book (or any other type of content), don’t just post it once and forget about it.

Instead, write various updates that link to that content and program the updates out over the course of the next week or next month then post it again, by doing that it creates more knowledge in the minds of your clients. Be consistent in your writings.


Devote time to how social media works. A word says the more we live, the more we learn. There are a lot of social media marketing tips available online. It’s not very difficult if you take the time to educate yourself.

It’s essential that you take the time to learn how social media marketing works for your particular business. While the fundamentals are related across the board, different business owners will have to modify their strategies slightly to capture the awareness of their target customers.

You can then concentrate on your specific goals and purposes.


In order to inform and engage your customers, you must focus on posting quality content at all times. For instance, It’s much better to post quality posts less often than to bombard your customers with with lots of inaccurate or useless information.

Lots of brands fail to communicate effectively with their target audience because they lack a strategic brand communications plan. As a result, such brands struggle to gain market traction despite having decent products or services.The following article highlights the key components of a brand communications strategy that every company should strive to follow.

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