Lots of brands fail to communicate effectively with their target audience because they lack a strategic brand communications plan. As a result, such brands struggle to gain market traction despite having decent products or services.
While choosing the right social media platform for your brand is not a big ask, making sure that you post engaging content on a consistent basis can be challenging. Here are some vital social media management tips to help move your business forward.
It is reported that 80% of consumers nowadays use search engines to research information before they make any purchasing decision.